THE SYSTEM
Learn the 12 Week Year
Execution—not knowledge—is the greatest challenge to achieving goals.
Most people know what to do, but struggle to do it consistently.
The 12 Week Year contains 3 main phases:
Craft a Vision
Set 12 Week Goals
Execute Weekly
Vision is the starting point of high performance and a life of significance. A powerful vision defines your WHY.
Set goals that move towards your vision. In 12 weeks you will be amazed at what you can accomplish.
Identify and execute the tactics needed to accomplish your goal in 12 weeks. Track and score your progress.
THE SYSTEM
Disciplines of the 12 Week Year
DISCIPLINE #1
Vision
A 12 Week Year vision creates a compelling picture of the future. It has personal meaning for you. There is an emotional response when you read it. It gives you peace when you think about it.
A vision defines what you consider to be great, and moves you towards the things that matter most.
DISCIPLINE #2
Planning
Planning bridges vision and execution. A strong 12-week plan is simple, specific, and focused on the few actions that drive results.
The purpose of planning is not perfection—it’s clarity about what must be done this week to win the 12 weeks.
DISCIPLINE #3
Process Control
You don’t manage outcomes—you manage the actions that produce them. Process control keeps your focus on lead measures and weekly commitments rather than distant results.
When execution slips, this discipline makes the gap visible early, while there’s still time to correct.
DISCIPLINE #4
Scorekeeping
What gets measured gets done. Scorekeeping creates awareness and urgency by tracking weekly execution, not results.
A visible score keeps you engaged, reinforces accountability, and turns performance into a game you can win each week.
DISCIPLINE #5
Time Use
Excellence in execution requires protecting time for what matters most, even when it’s uncomfortable.
Your calendar reveals your true priorities. Time must be intentionally structured to support execution, or urgency and distraction will do it for you.
